While it is obvious that branding and marketing activities depend on the nature of the product or service and also on the target market, it is also important to understand the local customs and economic conditions. Some of the messages are best received with action!

For the uninitiated, working in Indonesia probably will take some getting used to. Most Indonesians are warm and welcoming, no matter which part of the archipelago they are from. They are also quick at adapting to new technologies, and have a strong sense of community. Businesses would do well to take note of these attributes.